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托福培训
托福考试动态
2016-01-29 13:25
来源：网络来源
作者：上海新东方整理
摘要：如何在托福阅读考试中拿到高分？阅读技巧、阅读词汇积累、阅读题型训练等等都是影响最后的因素，而了解托福阅读的背景知识，无疑可以使考生更好的理解文章，达到阅读文章事半功倍的效果。下面小编为大家带来最新的关于托福阅读背景的材料——iPad Mini。
The iPad had a 68% share of the tablet market in the second quarter, estimates Strategy Analytics. But smaller, cheaper tablets like Amazon.com's Kindle Fire, Google's Nexus 7 and Samsung's Galaxy Tab may be starting to eat into the iPad's sales growth.
During Tuesday's event to unveil the new iPad Mini, chief Tim Cook said Apple a couple of weeks ago surpassed 100 million iPads sold. That implies the company may have sold under 16 million in the quarter ended in September.
That is fewer than the 17 million sold the prior quarter. It is possible that customers were delaying purchases in anticipation of the iPad Mini launch. Whatever the reason, that won't please analysts expecting Apple to report a bump up in iPad sales when it releases quarterly earnings Thursday.
And the iPad Mini, with a price tag of $329, may be too expensive to attract price-sensitive buyers that are turning to rivals. The Nexus 7 and Kindle Fire are substantially cheaper at $199. Apple shares quickly fell 2% when pricing of the new device was announced.
On the one hand, the high price should protect Apple's sizable tablet gross margins, which Credit Suisse analyst Kulbinder Garcha estimates at around 40%. Amazon, in contrast, likely doesn't do much better than break even on its tablet sales.
On the other hand, it may be worth sacrificing margins if that means more consumers get hooked on Apple's ecosystem. When consumers buy an iPad, they may be more inclined to buy an iPhone or a Mac. The iPod got consumers to put their music in iTunes, for example, encouraging them to jump to the iPhone when that product was released.
Considering repeat purchases of all of these products every few years, it makes sense for Apple to get consumers accustomed to its devices. But Apple isn't likely to drive its penetration that much deeper into the population with a too-expensive iPad Mini.
A similar challenge faces Apple in smartphones. Currently, Apple is ceding a huge chunk of the market to cheap devices running Google's Android operating system.
Consumers in emerging markets often can't afford high-end smartphones like the iPhone, which has a wholesale price of more than $600. Wireless carriers in those countries often won't subsidize the cost since customers aren't paying anything near as much as they do in, say, the U.S. for data and voice plans.
Mr. Garcha estimates the market for smartphones over $500 will be 194 million units in 2015. While Apple sells some older model iPhones at lower prices, the largest segment of the market is still unaddressed.
For devices between $200 and $400, Mr. Garcha estimates 2015 unit sales of 315 million. Addressing that market may be necessary to promote growth before long. By 2014, the iPhone will be sold by a large majority of wireless carriers serving high-end customers world-wide.
Going cheap risks eating into sales of Apple's higher-margin models, but that may be a risk worth taking if it means Apple can cultivate an even bigger band of loyal users.
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托福培训
托福考试动态
