雅思听力
雅思阅读
2017-05-11 10:20
来源:新东方
作者:上海新东方
预测11
If a product is good or it meets people needs, people will buyit. So advertising is unnecessary and no more than an entertainment. To whatextent do you agree or disagree? 产品的销量取决于是否满足人们的需求,所以广告变得没有必要,只不过是种娱乐。是否同意这种说法?
思路提点
1.确实,产品成功,从销量上来说(interms of sales performance),取决于(hinges on)产品的质量和功能。然而广告是高销量背后的主要推动力(themain driving force behind)。广告能进行产品促销,增加公司的销售额。Advertisingleads to sales promotion of a company which usually results in increasing thesales volume of the company.
2.同时,广告的娱乐功能不可忽略;它能把观众变成潜在客户和最终消费者(transformadvertisement viewers into potential buyers and ultimately paying customers)。
3.理由3:此外,能够强化产品在市场的定位,使该品牌公之于众。Moreover,it can increase the brand positioning in the market and make the brand visible.
词汇补充
潜在客户potential customers
性价比高 high performancecost ratio
广告轰炸be bombarded withadvertisement
提高销售额boost salesvolume
主要推动力the main drivingforce
预测12
Some people think that cheaper and cheaper travel by air isbeneficial but other people think it has drawbacks to environment and theresources of the world. Discuss both views and give your own opinion.一些人认为航空飞行越来越便宜对人们有好处,但是一些人认为对环境和资源有负面影响,讨论双方观点并给出自己的观点
思路提点
积极的角度
1.促进不同国家和民族间的经济与文化交流promotecontacts between different peoples and facilitate cultural and economicinteraction;
2.节约时间、提高效率enhancethe efficiency;Despitehigher prices, many still choose to travel by air due to the speed, comfort andconvenience that air travel offers. Most international airports are equipped withcomprehensive facilities to serve the difference needs of travelers.
3.带动其他行业的发展如旅游业boostthe tourism。
消极的角度
1.排出的二氧化碳影响全球气候carbondioxide is the main greenhouse effects;
2.消耗能源exhaustionof resources
3.事故率与其他交通方式相比较大thecomparable high rate of accident or air crash。
词汇补充
消耗能源exhaustionof resources
提高效率enhancethe efficiency
温室气体效应thegreenhouse gas effect
带动如旅游业发展boostthe tourism
促进不同国家和民族间的经济与文化交流promotecontacts between different peoples
预测13
The environmental problem in the world cannot be solved byordinary people, and governments and large companies should be responsible forthis problem. To what extent do you agree or disagree? 环境问题无法通过普通人来解决,政府和公司应该承担起保护环境这个责任,是否同意这个观点?
思路提点
个人
人们很多活动及行为都能保护环境(Protectionof the environment is needed from various human activities)比如,减少材料和包装的消耗,购物时自带可重复使用的袋子,保持传统。尽可能重复使用(reusematerials where possible) ,毛巾(washcloth)就不会像包装的湿纸巾(packagedtowelettes)那么浪费(not as wasteful as). 尽量少(minimize)使用一次性电池及其他一次性物品(disposablebatteries and other items),都会成为有毒废料(toxic waste)。
政府和公司
政府可以合理利用自然资源 toutilize the natural resources properly ,采取环保政策adopt environmentally friendly policy,开展环境宣传教育,提高全民族的环境意识Carrying out environmentalpublicity and education to enhance the whole nation’s awareness of theenvironment. 企业则可以研发和推广环保能源exploitand popularize the use of eco-friendly power source.
词汇补充
合理利用自然资源 toutilize the natural resources properly
开展环境宣传教育Carryingout environmental publicity
研发和推广环保能源exploitand popularize the use of eco-friendly power source
一次性物品disposablebatteries
有毒废料toxicwaste
预测14
Some people say that professional workers such as doctors,nurses and teachers make greater contribution. So they should be paid more thanthose sport and entertainment persons. To what extent do you agree or disagree?一些人认为专业人士比如医生护士和老师对社会贡献大,收入应该比体育娱乐明星多,是否同意?
思路提点
不合理
运动员和明星具有高额的收入(sportsprofessionals, film stars, pop musicians are paid huge salaries),相比之下,教师、护士及研究人员收入平平(teachers,nurses, laboratory researchers are never listed among the best-paidprofessionals),甚至是科学家(researchscientists)和政治家(leadingpoliticians)都无法企及,因此很多人觉得他们赚钱容易(earntheir fortunes so quickly)。他们与默默无私奉献的其它职业之间的收入的差异是不合理的(Thegaps between their earnings and those of people who work less selfishly for thegood of society cannot be justified)。很多位社会做贡献的职业也应该(be much better appreciated andbetter paid)。
合理
高收入反映的是体育的一种公众流行程度(publicpopularity)。拥有真正天赋的职业运动员数量极少(thenumber of professionals with real talent is very few),薪酬体现了对于为成功而必须拥有的技能和贡献的认可(themoney is a recognition of the skills and dedication)。相对短暂的职业生涯里(in theirrelatively short career),职业巅峰期短暂(don’thold their top positions long),很快就会被人取代(bereplaced)。竞争无处不在(Competitionis constant)来自媒体的压力很大(Thepressure from the media is intense),几乎无隐私可言(there is little privacy out of thespotlight)。
词汇补充
公众流行程度publicpopularity
竞争无处不在Competitionis constant
对技能和贡献的认可arecognition of the skills and dedication
收入差异thegap between their income
几乎无隐私可言thereis little privacy out of the spotlight
预测15
Some people think that the range of technology available toindividuals is increasing the gap between rich countries and poor countries,while othershold the opposite opinion. What is your opinion?一些人认为科技导致贫富国差异越来越大,另外一些人持否定态度,你的观点是什么?
思路提点
导致贫富差距
不是钱而是科技缺乏导致贫困 itis not money but technology that drives prosperity. 更甚,科技的缺乏使贫困无法摆脱。poverty is driven and sustained by a lack of technology.
科技可以是掠夺资源的工具
technology can be used as a tool of oppression. 一个国家的科技进步(technologicaladvancement)使之对贫困国家的自然资源进行掠夺(hasallowed it to exploit natural resources)。富国的人才资本积累(the accumulation of intellectualcapital) 使差距拉大(broadenthis gap),因为他们控制了先进的技术 because it hasenabled them to control technology
词汇补充
人才资本积累theaccumulation of intellectual capital
掠夺自然资源exploitnatural resources
科技可以是掠夺资源的工具technology can be used as a tool of oppression
科技进步technologicaladvancement
差距拉大broadenthe gap
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