雅思写作资料：是否应该取缔儿童广告

A large amount of advertising is aimed at children. Some people think it has negative effect to children and should be banned. To What extent do you agree or disagree? 很多广告针对的都是儿童。有人认为，儿童广告有消极的影响，应该被废除，是否认同?(2016年2月20日雅思写作)

【相关题目】

Nowadays a lot of TV advertisements aim at children. What are the effects of this on children? Should TV advertisement be controlled? 儿童广告对于孩子们的影响是什么，是否应该限制儿童广告?

【头脑风暴】

① 笑笑三岁了，三岁的笑笑会自己要礼物了。他说：“爸爸，你给我买一个手表就行了，我就要能打电话的手表，小天才电话手表”。爸爸想买，被家人劝阻，因为笑笑五分钟热情，一会就失去热情了。因为手表广告每次在喜洋洋或者光头强前后播出，所以，深入人心。如果爸爸消费了，儿童广告就增加了家庭的消费。

② 美国儿童肥胖成为社会关注的热点，以赠送玩具的方式，捆绑销售儿童套餐应该被处罚。实际上，美国已经该立法，限制肯德基和麦当劳的这种促销方式。

【作家立场】 儿童广告有其弊端，我们应该减少儿童广告的不良影响，但是，取缔儿童广告是非理性的。

【思路拓展】

※ 儿童广告的不良影响

① 明星代言的儿童广告，对于儿童心理有潜移默化的影响，诱发他们的消费冲动，增加了家庭的经济负担。

② 快餐类的儿童广告，使得很多成长中的少年儿童对于快餐食品上瘾，因为过度的糖分，脂肪，热量的摄入有害健康。

※  为何不能取缔儿童广告

① 儿童广告的教育性：很多制作精美的广告可为艺术品，也可以成为辅助教育的工具。

② 儿童广告的信息性：广告是信息的载体，儿童广告也可以成为传播有益的信息，帮助家长们购买物美价优的产品的信息源泉。

③ 儿童广告的娱乐性：幽默的儿童广告也是孩子们获得欢乐的源泉。

小鹏哥摄影作品

【范文赏析】

〖首段〗 背景介绍 + 作家立场

Advertisements aiming at children have been penetrating many aspects of our lives，which arouses the public concerns. Many children are no longer free to choose the things they want because advertisements exert a subtle influence on them. Under such circumstances, some advertisements targeting children inevitably bring about their demerits. Even though some children-oriented advertisements might impose some adverse impacts，it is irrational to ban all of them.

〖二段〗让步段：谈及儿童广告的弊端

Sure enough，some advertisements affect children adversely. First, immature children tend to buy the goods praised by their favorite stars, although they might not really need them. Hence, advertisements might impose much pressure upon their parents economically. Further, some advertising campaigns have a negative impact on children’s health. For example, bundle sale of children’ meals by giving out gift toys ought to be banned. Virtually, American has already enacted relevant legislations to restrict such sort of promotion of KFC and Mcdonald's.

〖三段〗反驳段：谈及儿童广告的利好

It is，however，rather groundless to simply say that all children’s advertisements should be done away with. First, on no account can we ignore their immense values in terms of disseminating worthwhile information. In other words, with ads, it is easy to acquire desirable information and to compare the qualities of different products and thus to buy our needed children goods at reasonable prices. Also, many amusing advertisements aiming at children could facilitate teaching. By that I mean, well-made ads can be a kind of artwork, which can help children have a creative mind and stir their vivid imagination. Last, those advertisements containing artistic elements could add color to daily life of those who are in the formative years.

〖尾段〗

In closing, it is my stand that advertising aiming at kids is a two-edged sword. However, give up eating for fear of choking is unacceptable. What we should do is to strictly penalize detrimental ads and thus minimize the adverse impacts.

【经典语料】

1. advertisements aiming at children 儿童广告

2. children-oriented advertising 儿童广告

3. advertisements targeting at children 儿童广告

4. exert a subtle influence on 对于……有微妙的影响

5. are affected by = are influenced by = are swayed by 被……影响

6. fake and illegal advertisements虚假、非法的广告

7. wise consumers = wise buyers 理性的消费者

8. irrational buyers = unwise buyers 非理性的消费者

9. buy goods without consideration 冲动购物

10. impose much pressure upon consumers economically 增加消费者的经济负担

11. endanger the consumers’ interests 威胁到消费者的利益

12. advertisement represented by super stars 明星做的广告

13. disseminate worthwhile information 传播有价值的信息

14. Many advertising companies produce advertisements with famous and popular actors or singers 很多的广告公司会雇佣歌手以及明星代言商品

15. are full of flowery phrases and empty promises 充满了花哨的宣传语及空洞的承诺

16. give up eating for fear of choking 因噎废食

17. Many unwise buyers will buy the goods their favorite stars represent 许多的非理性的消费者会购买他们喜欢的明星代言的商品

18. foster rational consumption habits 培养理性的消费习惯

19. Bundle sale of children’ meals by giving out gift toys ought to be penalized. 以赠送玩具的方式，捆绑销售儿童套餐应该被处罚。

20. Virtually, American has already enacted relevant legislations to restrict such sale promotion of KFC and Mcdonald's. 实际上，美国已经该立法，限制肯德基和麦当劳的这种促销方式。

作者介绍： 

薛鹏(@雅思小鹏哥)，新东方网专栏作家，长春市作家协会会员。高中时代出版诗文集《选择坚强》，每年创作20万字原创语料库以及范文。吉林大学外国语言学及应用语言学硕士。17年英语教学经验 (7年新东方雅思托福SAT教学经历)，前长春新东方功勋教师，多次培训出雅思和托福高分学员(雅思写作8.0分，托福写作29分)。

爱生活，爱运动，爱音乐电影，爱旅行美食，爱读书摄影，更爱英语教学。20岁登上英语讲台，主讲英语万词速记课程。熟悉GRE、TOEFL、SAT、TEM、CET等各级别词汇教学。

大一时即在报刊杂志上主持“英语学习系列谈”以及“薛鹏教你学单词”等专栏。2006年获得“外研社/朗文杯”新概念背诵大赛吉林省赛区大学成人组冠军，全国总决赛大学成人组二等奖。

对于各类写作课程有精深研究，授课方式行云流水，妙语连珠，知识底蕴深厚，对学员极具有启迪性和激励性。

教学理念：Education is not the filling of a pail but the lighting of a fire.(教育不是注满一桶水，而是点燃一把火)

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