雅思写作资料：广告是否是人们趋同的根源

Some people believe that advertisement discourages us from being different individuals by making us all want be or look the same，to what extent do you agree or disagree?有人认为广告使我们变得趋同，你是否认同这个观点?

解析题目：我们失去个性，变得相似是因为受到广告的影响。

写作思路：让步反驳：(让步观点的合理性，反驳其不合理)

薛鹏点评：经典旧题，终于考察遗漏太久的广告话题，来自2012年10月27日雅思写作。

新东方薛鹏原创范文赏析：

首段：背景介绍 + 争议焦点 + 作家立场

Nothing has received more praise and abuse than advertisements. Although we may pride ourselves on good tastes, we are no longer free to choose the things we want, for advertisement exerts a subtle influence on us. So influential are various advertisings that some people argue that ads make us lose individuality. In this essay, I will endeavor to explore whether or not various advertisements wipe out our individual uniqueness.

解析：endeavor to do sth v 努力做……

解析：lose individuality v失去个性

解析：wipe out v 使消除

二段：让步原题观点的合理性：广告确实使得一些人变得相似。

Granted，I have to concede that many consumers，especially whose unwise buyers or impulsive teenagers，might be swayed by various advertisement campaigns and thus buy the similar goods. A case in point is that small phone sale booms early overnight and almost every individual owns an I-phone. It is conceivable that the fantastic pictures and witty slogans of ads is an indispensable contributing factors to such an uniform consumption of small phone. Therefore, it is never without reasons to believe that ads, to some extent, make us become similar with each other. Further, one’s sense of vanity, sometimes, contribute to people’s conformity. When confronted with the universally accepted notion that only material success can judge one’s social status, some adults like to follow the trend and purchase the same luxurious commodities, which also makes them look the same.

解析：sense of vanity n 虚荣心

解析：contribute to people’s conformity v 导致了人们的相似性

解析：follow the trend v跟风

解析：purchase the same luxurious commodities 购买相似的奢侈品

解析：luxury n 奢华

拓展：luxurious adj 奢华的

三段：反驳原题观点不合理性：广告不是人们趋同的根源。

What I want to rebut，however，is that it is rather groundless to simply believe that the impacts of ads are the root causes of people’s similarity. More people, those wise buyers or faithful consumers of one brand can successfully resist the temptation of ads, they tend to maintain personal favor in electronic products, daily consumption and so on. Still, as for those who have limited amount of money at their own disposal, they will wisely allocate their hardly earned money, thereby, the influence of ads exert a trivial impact on them. Last, such is human nature to stand out from the rest and pursue unique charm in terms of personal necessities，therefore，even rich people sometimes resist the popular brand，so，it is unfair to say ads make us become similar.

解析：such is human nature to do sth 做……是人之本性

解析：stand out from the rest 出类拔萃;与众不同

解析：so，it is unfair to say …… 说……是公平的;

尾段：总结作家立场：

To sum, personal consumption needs and abilities will determine their choice of buying. It is hard to say people’s similarities is only the result of advertisement campaign. When consumers have a wide range of choices, ads actually make them become different rather than identical.

解析：have a wide range of choices 有多元的选择

解析：advertisement campaign n广告宣传;广告营销

新东方网薛鹏原创广告话题基础语料库：

1. advertisement = advertising n 广告

2. TV commercial n 电视广告

3. advertisement campaign n 广告宣传

4. public-service ads = public –interest ads n 公益广告

5. rational consumers = wise buyers n理性的消费者

6. wise buying = rational consumption n 理性消费

7. ads produced by super stars n明星做的广告

8. makeup ads n化妆品广告

9. medicine ads n 药品广告

10. street flyers n 街头广告

新东方网薛鹏原创广告话题拓展语料库：

谈及广告的利好：

1. Under no circumstances can we understate the indispensable roles of ads in our lives. 我们不能忽视广告在生活中的作用。

解析：under no circumstances = on no account v绝不……

2. witty slogan n智慧的宣传语

3. eye-catching pictures n 精美的图片

4. exert a subtle influence on v对于 ……有微妙的影响

5. ……could play the role of educator v 可以扮演教育者的角色

6. …… is a one of significant sources of getting information v是获得信息的重要的源泉之一

7. …… bring huge convenience to consumers v 给消费者带来巨大便利

8. ……serve the function of entertainment v满足娱乐功能

9. promote the sales of the relevant products v 提高相关产品的销量

10. help relevant enterprises to compete for the lion’s share in the market v 帮助企业实现最大盈利

解析：lion’s share n最大的份额

谈及广告的弊端：

1. We can，however， never ignore the negative influence induced by advertisement campaign. 然而，我们不能忽视由于广告宣传引起的弊端。

2. Many advertising companies produce advertisements with famous actors or popular singers 很多的广告公司会雇佣歌手以及明星代言商品。

3. fake and illegal ads n虚假的非法的广告

4. …… are full of flowery phrases and empty promises v充满了花哨的宣传语以及空洞的承诺。

5. buy goods without consideration v冲动购物

6. purchase goods impulsively v冲动购物

7. endanger the consumers’ interests v 威胁到消费者的利益

解析：endanger v危及到……

8. impose much pressure upon consumers economically v 增加消费者的经济负担

点评：句型可以举一反三反对政府的投资策略

9. consumers are affected by = consumers are influenced by = consumers are swayed by …… v消费者被 …… 影响

解析：sway v使摇摆;受影响

10. poorly educated children in the remote rural areas n偏远农村地区的文盲儿童

点评：illiterate = poorly educated adj 没有受到良好教育的

作者介绍：

薛鹏(@雅思小鹏哥)，新东方网专栏作家，高中时代出版诗文集《选择坚强》，每年创作20万字原创语料库以及范文。吉林大学外国语言学及应用语言学硕士。17年英语教学经验 (7年新东方雅思托福SAT教学经历)，前长春新东方功勋教师，多次培训出雅思和托福高分学员(雅思写作7.5分，托福写作29分)。

爱生活，爱运动，爱音乐电影，爱旅行美食，爱读书摄影，更爱英语教学。20岁登上英语讲台，主讲英语万词速记课程。熟悉GRE、TOEFL、SAT、TEM、CET等各级别词汇教学。

大一时即在报刊杂志上主持“英语学习系列谈”以及“薛鹏教你学单词”等专栏。2006年获得“外研社/朗文杯”新概念背诵大赛吉林省赛区大学成人组冠军，全国总决赛大学成人组二等奖。

对于各类写作课程有精深研究，授课方式行云流水，妙语连珠，知识底蕴深厚，对学员极具有启迪性和激励性。

教学理念：Education is not the filling of a pail but the lighting of a fire.(教育不是注满一桶水，而是点燃一把火)

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