【雅思词汇】全球十大巧克力品牌

　　4、FERRERO ROCHER 费列罗;

　　费列罗(FERRERO ROCHER)是意大利费列罗集团是全球第四大巧克力制造商， 拥有一系列优质创新的产品， 费列罗巧克力(FERRERO ROCHER)更是享誉全球的著名品牌。公司于1946年，由Pietro Ferrero先生始创于意大利北部，全力家族式经营，至今第三代，已发展到享誉盛名的跨国集团，并拥有一系列自创的名牌优质产品。

　　Ferrero Rocher is a spherical chocolate sweet made by Italian chocolatier Ferrero SpA. Introduced in 1982, thechocolates consist of a whole roasted hazelnut encased in a thin wafer shell filled with hazelnut cream including vegetable oil and covered in milk chocolate and chopped hazelnuts. The sweets each contain 73 calories, and are individually packaged inside a gold-coloured wrapper. Rocher comes from French and means "rock".

　　Ingredients: Milk chocolate 30% (sugar, cocoa butter, cocoa mass, skimmed milk powder, concentrated butter, emulsifier: lecithins (soya); vanillin), hazelnuts (28.5%), sugar, vegetable oil, wheat flour, whey powder, fat-reduced cocoa, emulsifier: lecithins (soya), raising agent (sodium hydrogen carbonate), salt, vanillin.

　　May contain traces of almond.

　　Advertising

　　In most English-speaking countries, Ferrero have concentrated on advertising the Rocher chocolate, and allowed the associated recognition of their company brand name to sell other Ferrero chocolate types. In the United Kingdom the 1990s advertisement series based upon a party in a European ambassador's official residence has been repeatedly parodied in popular culture (see references in the section below) and taken on a reputation for having limited artistic value. Nonetheless, the extent of popular reproduction and mimicking must suggest a high degree of success in strict advertising terms. The opening voice-over (voiced by UK actor Jonathan Kydd), "The Ambassador's receptions are noted in society for their host's exquisite taste that captivates his guests", together with the on-screen comments of guests such as "Eccellente" and "Ambassador, with these Rocher, you're really spoiling us", remain widely recognised and quoted in the United Kingdom. The concept of a butler wandering between party guests holding a silver tray with a pyramid of Ferrero Rocher has become a trope and a popular stereotype of diplomacy in general. There has been discussion about the socio-economic targeting of the advertisement, and the extent to which it may or may not be insulting to the more down-market audience to whom it was presented as an aspirational brand by means of an Italian advertisement dubbed in English, such as this quotation from the New Statesman: "Within this inner sanctum of the smart set, a distinguished manservant glided silently through the moneyed throng, with a pyramid of golden baubles, perched on a silver salver, offering a huge piled plate of the sweets to the guests at an embassy party."

　　5、HERSHEY'S 好时;

　　好时(HERSHEY'S)，北美地区最大的巧克力及巧克力类糖果制造商;好时公司位于宾夕法尼亚州，是家具有107年历史的老字号公司。 好时巧克力的创始人米尔顿•好时先生(MiltonHershey)1903年在这里初创巧克力制造业时，这里还是一片少有人烟的牧场。好时先生以他的智慧和长远眼光上创建了世界一流的巧克力工厂，牧场专送的新鲜牛奶，精心筛选的可可豆，加上传统的经典工艺。使得HERSHEY'S好时巧克力纯正幼滑，滋味浓冽。整座好时小镇变成了一个巧克力香味满溢的巧克力王国。

　　Hershey's的名称来源于该公司的创始人密尔顿•史内夫里•赫尔希(Milton Snavely Hershey)，因此将公司命名为为“Hershey's”。

　　The Hershey Company

　　The Hershey Company (NYSE: HSY), known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, a subsidiary of his Lancaster Caramel Company. Hershey's products are sold in about sixty countries worldwide.

　　Hershey is one of the oldest chocolate companies in the United States, and an American icon for its chocolate bar. It is one of a group of companies established by Milton Hershey. Other companies established by Milton Hershey include Hershey Trust Company, and Hershey Entertainment and Resorts Company, which runs Hersheypark, a chocolate-themed amusement park, the Hershey Bears minor professional hockey team, Hersheypark Stadium and the GIANT Center. Most of the employees for the factory come from the surrounding counties, towns, and boroughs, such as Lebanon County, Hummelstown, South Hanover, and Harrisburg.

　　Hershey's Chocolate World

　　Hershey’s Chocolate World is the name of Hershey's visitor center in Hershey, Pennsylvania, United States. Open year-round, Hershey's Chocolate World offers marketplace shops and restaurants, specializing in Hershey's chocolate products. Attractions include the Really Big 3-D show, the Hershey Trolley Works, Factory Works Experience, and a free Chocolate Tour ride.

　　Hershey's Chocolate World is located off of Hersheypark Drive, in Hershey, PA, and is in an entertainment complex which also includes Hersheypark, Hersheypark Stadium, Hersheypark Arena, Hershey Museum, and Giant Center.

　　Although Hersheypark and Chocolate World are in the same complex, both operate independently of each other. Chocolate World is owned by The Hershey Company while Hersheypark is owned by Hershey Entertainment and Resorts Company (HERCO). However, The Hershey Company and HERCO are both owned by the Hershey Trust Company.

　　Parking is available via a separate lot which is free for the first three hours only, or via the Hersheypark parking lot (when the park is open), which offers a tram service to and from Hershey's Chocolate World. While the facility is open year-round (except Christmas), hours vary depending on the season, ranging anywhere from 9 am to 11 pm.