雅思阅读全真练习系列（八）

　　副标题#e#

　　Notes to Reading Passage 1

　　1.sterling高质量的

　　e.g. He has many sterling qualities. 他身上有许多优秀的品质。

　　2. menial 不体面的, 乏味的(工作、职业)

　　3. spruce up打扮整齐、漂亮、装饰

　　4. mastermind指挥、谋划(一个计划或活动)

　　e.g. The police know who masterminded the robbery.警察知道是谁策划了那次抢劫。

　　5. underperform表现不佳表现出低于标准的工作水平、企业出现亏本

　　Keys and explanations to the Questions 1-14

　　1. FALSE

　　See the second sentence in Paragraph A “One exception was France, where Mr Hennequin had done a sterling job as

　　head of the group's French subsidiary to sell more Big Macs to his compatriots. His task was to replicate this success in all

　　41 of the European countries…”.

　　2. TRUE

　　See the last sentence in Paragraph D “The Nutrition Information Initiative, launched last year, put detailed labels on

　　McDonald's packaging with data on calories, protein, fat, carbohydrates and salt content. The details are also printed on

　　tray-liners.”

　　3. NOT GIVEN

　　See Paragraph D, E and H “Given France's reputation as the most anti-American country in Europe, it seems odd that

　　McDonald's revival in Europe is being led by a Frenchman, using ideas cooked up in the French market.”.

　　4. FALSE

　　See the last sentence of Paragraph H and first sentence of Paragraph L “The market where McDonald's is weakest in

　　Europe is not France, but Britain…Almost two-thirds of the 1,214 McDonald's restaurants in Britain are companyowned…”

　　5. TRUE

　　See the first sentence of Paragraph I “Fixing Britain should be his priority,” says David Palmer, a restaurant analyst

　　at UBS”.

　　6. NOT GIVEN

　　See the last sentence of Paragraph I “So it should sell as many underperforming outlets as possible, says Mr

　　Palmer”.

　　7. D

　　See the first sentence of Paragraph A “One exception was France, where Mr Hennequin had done a sterling job as

　　head of the group's French subsidiary to sell more Big Macs to his compatriots”.

　　8. B

　　See the second sentence of Paragraph D “McDonald's is blamed for making people fat, exploiting workers, treating

　　animals cruelly, polluting the environment”

　　9. C

　　See the second sentence of Paragraph E “But some of his efforts have backfired: last year he sparked a controversy

　　with the introduction of a “McPassport” that allows McDonald's employees to work anywhere in the European Union..”

　　10. A

　　See the last sentence of Paragraph G “He also set up a “food studio”, where cooks devise new recipes in response

　　to local trends”.

　　11. sluggish or declining

　　See the first sentence of Paragraph A “When Denis Hennequin took over as the European boss of McDonald's in

　　January 2004, the world's biggest restaurant chain was showing signs of recovery in America and Australia, but sales in

　　Europe were sluggish or declining.”

　　12. seasonal menu offerings

　　See the last sentence of Paragraph B “December was an especially good month as customers took to seasonal menu

　　offerings in France and Britain, and to a promotion in Germany based on the game of Monopoly”.

　　13.most profitable market

　　See the second sentence of Paragraph H “But France is in fact the company's most profitable market after

　　America”.

　　14. 15%

　　See the second sentence of Paragraph I “Almost two-thirds of the 1,214 McDonald's restaurants in Britain are

　　company-owned, compared with 40% in Europe and 15% in America”.