【上海新东方雅思阅读】雅思阅读模拟题精选（十一）

以下是新东方雅思为您带来的【新东方雅思】雅思阅读模拟题精选（十一），更多雅思资讯请关注新东方雅思。

想获得更多优秀高效的雅思学习方法，请关注新东方雅思。新东方雅思培训班、新东方雅思一对一、新东方雅思网课等多种教学形式任你挑。

更有新东方雅思口语、新东方雅思听力、新东方雅思阅读、新东方雅思写作等各种专项课程来针对性学习。

还有新东方雅思词汇音频、新东方雅思词汇电子版、新东方雅思词汇乱序版pdf、新东方雅思网课讲义等资料等你来拿！

How shops can exploit people's herd mentality to increase sales

1. A TRIP to the supermarket may not seem like an exercise in psychological warfare—but it is. Shopkeepers know that filling a store with the aroma of freshly baked bread makes people feel hungry and persuades them to buy more food than they had intended. Stocking the most expensive products at eye level makes them sell faster than cheaper but less visible competitors. Now researchers are investigating how "swarm intelligence" (that is, how ants, bees or any social animal, including humans, behave in a crowd) can be used to influence what people buy.

2. At a recent conference on the simulation of adaptive behaviour in Rome, Zeeshan-ul-hassan Usmani, a computer scientist from the Florida Institute of Technology, described a new way to increase impulse buying using this phenomenon. Supermarkets already encourage shoppers to buy things they did not realise they wanted: for instance, by placing everyday items such as milk and eggs at the back of the store, forcing shoppers to walk past other tempting goods to reach them. Mr Usmani and Ronaldo Menezes, also of the Florida Institute of Technology, set out to enhance this tendency to buy more by playing on the herd instinct. The idea is that, if a certain product is seen to be popular, shoppers are likely to choose it too. The challenge is to keep customers informed about what others are buying.

3. Enter smart-cart technology. In Mr Usmani's supermarket every product has a radio frequency identification tag, a sort of barcode that uses radio waves to transmit information, and every trolley has a scanner that reads this information and relays it to a central computer. As a customer walks past a shelf of goods, a screen on the shelf tells him how many people currently in the shop have chosen that particular product. If the number is high, he is more likely to select it too.

4. Mr Usmani's "swarm-moves" model appeals to supermarkets because it increases sales without the need to give people discounts. And it gives shoppers the satisfaction of knowing that they bought the "right" product—that is, the one everyone else bought. The model has not yet been tested widely in the real world, mainly because radio frequency identification technology is new and has only been installed experimentally in some supermarkets. But Mr Usmani says that both Wal-Mart in America and Tesco in Britain are interested in his work, and testing will get under way in the spring.

以上就是新东方雅思给大家总结的雅思考试的出题规则，希望能给正在备考的同学们带来一定的帮助作用。掌握好以上规则，将在很大程度上提高同学们的答题速度及答题的正确率。建议同学们在备考的过程中可以套用以上规则。最后，新东方雅思预祝大家备考顺利，在雅思考试中成功取得更高的分数。更多更新雅思考试资讯及雅思学习资料，请继续关注上海新东方雅思频道。

以上是新东方雅思为您带来的【新东方雅思】雅思阅读模拟题精选（十一），更多雅思资讯请关注新东方雅思。

想获得更多资料，可以查看新东方托福6月精选和新东方雅思6月精选。欢迎来电咨询更多雅思课程，免费获取更多雅思资料。